About us and why we are supporting Ben
Vitabiotics has pioneered advances in nutritional healthcare for 45 years, a British company committed to human health and research. As the UK’s No.1 vitamin company, Vitabiotics has created a unique portfolio of products at the forefront of scientific developments in key sectors, with no fewer than 8 brands in the top 18 VMS brands in the UK, including Pregnacare, Wellman and Wellwoman.
Vitabiotics is widely acknowledged as leaders in innovation and in 2013 became the first vitamin company to receive the Queen’s Award for Innovation, awarded for its ground breaking clinical research. Vitabiotics exports to over 100 countries, and has twice received the Queen’s Awards for International Trade. Designed to provide maximum efficacy by supporting the human body in its own natural processes, each product is developed using the latest research available and is produced to the highest pharmaceutical standards.
Health professionals, athletes and consumers have become highly aware of the benefits of dietary supplementation in sport, as even minor nutritional deficiencies can have an adverse effect on speed, power, energy or endurance. Athletes undergoing regular physical activity need more nutrients than less active people.
Vitabiotics has a long history of working with and assisting many professional sportsmen and record breakers including James Anderson and Mark Foster. Our Wellman Sport formulation is based on the latest scientific research, and contains essential nutrients to help support maximum development and performance during sport and training. For example, a study of nutritional intake in competitive swimmers concluded that mineral status was important in facilitating peak physical performance and that it was one factor contributing to optimal physiological function.
Vitabiotics is delighted to be supporting Ben Hooper on his monumental journey across the Atlantic. We are proud that he has chosen to incorporate the benefits of Vitabiotics Wellman and Jointace products into his programme and hope this will give him the extra nutritional support to help him complete this amazing expedition successfully. Good Luck Ben from all the Vitabiotics team!
 (H.C. Lukaski, et al, Int J Sports Med 1996 Oct;17(7):535-40)www.vitabiotics.com